Paid Advertising · Google + Meta

Turn advertising spend into predictable business growth.

Whether your customers are searching on Google or scrolling through Facebook and Instagram, we build paid campaigns that attract the right audience, generate qualified leads, and maximise your return on investment.

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  • ✓ Google Ads Certified Strategy
  • ✓ Meta Ads Management
  • ✓ Conversion Tracking
  • ✓ ROI Focused Campaigns
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Unified Paid Growth · This month
Live
Qualified Leads +58%
312
Blended ROAS +1.2×
4.6×
Cost / Lead -34%
₹198
Leads by platform Google Meta
4.6× ROAS
312 qualified leads
4.6×Blended ROAS ₹198Cost / Lead +58%Qualified Leads 8.6%Avg. CTR 9/10Quality Score -34%CPA 312Leads / month 4.6×Blended ROAS ₹198Cost / Lead +58%Qualified Leads 8.6%Avg. CTR 9/10Quality Score -34%CPA 312Leads / month 4.6×Blended ROAS ₹198Cost / Lead +58%Qualified Leads 8.6%Avg. CTR 9/10Quality Score -34%CPA 312Leads / month
The Problem

Is your ad budget working against you?

Bad paid campaigns don’t feel like nothing happening. They feel like money leaving the account, clicks coming in, and nothing on the other side.

Spending more, getting fewer leads

Budget goes up, results don’t. The cost of every enquiry keeps climbing.

01

Clicks instead of customers

Traffic that never converts is just an expensive bounce-rate.

02

Ads reaching the wrong audience

Money burned on people who were never going to buy from you.

03

No clear understanding of ROI

You know something’s spending. You don’t know what’s returning.

04

Managed without strategy

Auto-settings, boosted posts, no plan. A slow-motion budget leak.

05

Inconsistent across platforms

Google works one month, Meta the next. Nothing scales.

06

Paid advertising should be an investment — not an expense.

Solutions

Paid advertising, done right.

Platform

Google Ads

Capture customers actively searching for your products or services.

  • Search Ads
  • Performance Max
  • Display Ads
  • Shopping Ads
  • Remarketing
Platform

Meta Ads

Reach your ideal audience on Facebook and Instagram.

  • Lead Generation Campaigns
  • Brand Awareness
  • Traffic Campaigns
  • Retargeting
  • Sales Campaigns

Conversion Tracking

Measure every enquiry, phone call, WhatsApp click, and sale.

Landing Page Optimisation

Drive more conversions without increasing your ad spend.

Campaign Optimisation

Continuous testing, audience refinement, and budget optimisation.

Monthly Reporting

Clear reports focused on business outcomes, not vanity metrics.

The Process

Our paid advertising process.

Seven focused steps — from strategy on paper to scaling with confidence. No set-and-forget.

  1. 01
    Step 01

    Business Discovery

    We start with margins, target CPA and lifetime value — not vanity KPIs.

  2. 02
    Step 02

    Audience & Competitor Research

    The exact intents, interests and competitors we need to out-position.

  3. 03
    Step 03

    Campaign Strategy

    Platform mix, funnel structure and budget split — designed on paper, first.

  4. 04
    Step 04

    Creative & Copy Development

    Multiple angles, tested against each other. No guessing which one works.

  5. 05
    Step 05

    Campaign Launch

    Careful ramp-up, daily checks in the first two weeks, real-time adjustments.

  6. 06
    Step 06

    Weekly Optimisation

    Bids, audiences, negatives, creatives — tuned every week based on data.

  7. 07
    Step 07

    Growth & Scaling

    Once cost-per-lead is stable, we scale spend without breaking the maths.

What’s Included

Google + Meta, fully managed — one accountable team.

Setup, copy, tracking, budget and optimisation across both platforms — all included. You focus on your business, we focus on the campaigns.

  • Google Ads Management
  • Meta Ads Management
  • Audience Research
  • Keyword Research
  • Campaign Setup
  • Ad Copywriting
  • Creative Recommendations
  • Landing Page Suggestions
  • Conversion Tracking
  • Budget Optimisation
  • Weekly Monitoring
  • Monthly Performance Reports
Our Philosophy

Why businesses choose Linksmith.

  1. 01

    Strategy before spending.

    We won’t spend a rupee until the funnel maths, audience and creative direction are agreed on paper.

  2. 02

    Google & Meta, under one roof.

    One team owns paid search and paid social. Consistent tracking, messaging and reporting.

  3. 03

    Data-driven optimisation.

    Weekly testing loops based on real conversion data — never gut feel or last month’s trends.

  4. 04

    Conversion-focused landing pages.

    The best ad in the world can’t fix a broken page. We recommend and iterate on the page, too.

  5. 05

    Transparent reporting.

    Plain-English monthly reports that show what happened, why, and what we’re changing next.

  6. 06

    Built to scale.

    Campaigns designed so that when they work, you can pour fuel on them without breaking the maths.

Google Ads vs Meta Ads

Which platform fits your business?

Both are powerful. Both are different. Here’s a quick side-by-side to help you decide — or better, combine.

Google Ads

Captures existing demand
  • IntentHigh purchase intent
  • TriggerSearch-driven
  • Best forImmediate enquiries
  • FormatsSearch · PMax · Shopping · Display

Meta Ads

Creates new demand
  • IntentInterest-based discovery
  • TriggerScroll-driven
  • Best forBrand awareness & nurturing
  • FormatsFeed · Reels · Stories · Retargeting

The best results often come from combining both.

Google Ads captures people actively searching, while Meta Ads builds awareness and keeps your brand in front of potential customers. Together, they create a more complete growth strategy.

Plan mine
FAQ

Answers, honestly.

Still curious? WhatsApp us — we reply within a few hours.

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  • It depends on your customer’s buying moment. If they Google before they buy (services, home improvement, healthcare) — start with Google. If they discover through social (D2C, lifestyle, food, fashion) — start with Meta. In most cases, the fastest growth comes from running both together and letting the data show which channel delivers cheaper qualified leads.

  • Most Maharashtra businesses start between ₹30,000 and ₹1,00,000 per month of media spend, plus management. We model target CPA against your margins first — no point spending ₹500 to acquire a customer worth ₹400.

  • Well-structured Google Search campaigns can bring enquiries within 48–72 hours. Meta campaigns usually stabilise between week 2 and week 4 as the algorithm learns. Reliable, optimised performance typically shows in month 2.

  • Yes. We can audit your existing Google Ads or Meta account, keep what’s working, rebuild what isn’t — no need to start from scratch or lose historical data.

  • Yes for copy — multiple headlines, descriptions and post-text tested against each other. For visuals, we can either produce simple in-house creatives or partner with your design team / provide detailed briefs to your designer.

  • Fully. Website form submissions, phone calls (via call tracking), WhatsApp clicks, lead form submissions, purchases — everything is wired up before we spend a rupee. If you can’t measure it, you can’t scale it.

  • Yes — local businesses across Pune, Mumbai and Maharashtra are a core part of our client base. Radius targeting, local ad extensions and Google Business Profile integration are standard.

  • Monthly performance reports with plain-English commentary, plus a live dashboard you can check anytime. Bigger wins or issues are flagged the same day — no waiting for month-end.

Free Ads Audit

Ready to make every advertising rupee count?

Let’s build paid advertising campaigns that deliver qualified leads, measurable ROI, and sustainable business growth.

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